Only use an abstract metaphor in instances where it's impossible to find a literal, self-evident metaphor to represent the core functionality of a product. A good test for an effective icon is when users can tell what it represents without a label. Literal metaphors are best for articulating the purpose and promise in a clear way.
If a single metaphor can be used, that’s even better. To enhance communication clarity, use no more than two metaphors in a single icon. The key concept should be your icon's focal point don't dilute your icon by adding decorative elements that don’t support the metaphor. When creating your icon, use clear metaphors and leverage concepts that are largely understood - such as an envelope for mail or magnifying glass for search. Your icon should illustrate the concept of your app in a singular element using simple forms. Design guidance: MetaphorĪn icon should be a metaphor for its app: a visual representation of the value proposition, functions, and features of the product. Follow these guidelines to create a great app icon for your app that feels at home on Windows.
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